Creative chaos meets precision development

Low costs
Many iterations
High costs
Avoid iterations

1. Plan

We embrace chaos to uncover decisions with the greatest value.

2. Design

We help prototype, test, reiterate... until we discover the most valuable path of action.

3. Execute

Powerful execution with the right tolls, teams and processes.

Our process ensures we help build an scale businesses that create measurable value on time and on budget.

1. Plan

During this phase it’s cheap to fail, so we experiment a lot. We help design, prototype and test our assumptions until we find what works for the business. We define the metrics that we use to guide our decisions throughout the process.

Suggested steps

 

  • We will study the business and its product positioning, target market and user base, competitive landscape, existing analytics, and product state.
  • Evaluate current product state and the path to future product state
  • Analytics evaluation of current products and services
  • Identifying target market and user base
  • Research Competitive landscape

The next step is a 1-2 week agile design workshop. A clear vision of the best design for your product emerges, via rapid prototyping and user testing of a wide range of approaches.

Suggested steps

  • Our team studies your product positioning, target market and user base, competitive landscape, existing analytics, and product state.
  • Evaluate current product state and the path to future product state
  • Analytics evaluation of current products
  • Identifying target market and user base
  • Research Competitive landscape

The next step is a 1-2 week agile design workshop. A clear vision of the best design for your product emerges, via rapid prototyping and user testing of a wide range of approaches.

 

2. Design

Now we are ready to dive into design, building wireframes and prototypes and giving each detail a final polish. Testing and reiterating continues, but in much smaller increments. We’re moving quickly to the final specification.

Suggested steps

 

Defining the business’s product & services. This includes the creation of the following:

  • User Personas
  • Information Architecture
  • Wireframing
  • User Journeys
  • Prototyping / User Testing

 

Defining the look and feel of the business’s products and services. Visual layout design in accordance with brand and style guidelines.

  • Visual design for all customer journeys
  • Prototyping / User Testing
  • Preparation for production lifecycle

Suggested steps

Defining the product, functionalities & all layouts. This includes the creation of the following:

  • User Personas
  • Information Architecture of the product
  • Wireframing for each screen state
  • User Flows
  • Prototyping / User Testing

Defining the look and feel. Visual layout design, creating animations & designing icon and image sets in accordance with brand and style guidelines.

  • Visual design for all screen states
  • Animations and Transitions
  • Prototyping / User Testing
  • Preparation and handoff of assets to engineering team

3. Execute

By this point, the team is operating as precisely as a Swiss watch. Vision and specification is clear, the customer journey and prototypes are approved; all questions are resolved.
We hit every deadline, 100%.

Suggested steps

  • Co-creation and full lifecycle development: We seamlessly sync up and integrate our execution team into the venture.
  • Our sprint cycles typically last 1-2 weeks and include an extensive review and QA process to ensure successful execution.
  • We don’t stop once a business or its product is launched; our team will help with the measure and improve key performance metrics such as adoption, engagement, retention and overall performance.
  • We design a system to support future growth and development of the venture.

Suggested steps

  • Co-creation and full product lifecycle development: We seamlessly sync up and integrate our product team into your organization.
  • Our sprint cycles typically last 2 weeks and include an extensive code review and QA process to ensure successful delivery.

  • We don’t stop once a product is released; our team will help you measure and improve key performance metrics such as adoption, engagement, retention and overall performance.
  • We design a system to support future growth and development